Jägermeister

Jäger for Life

Rules

2010 “Jäger For Life” Sweepstakes

OFFICIAL RULES

By participating in this Sweepstakes, entrants agree to be bound by these Official Rules and all decisions of Sponsor. All decisions of Sponsor related to this Sweepstakes or these Official Rules will be at Sponsor's sole discretion, and all such decisions are final.

1) Eligibility: NO PURCHASE OR ENTRY FEE IS NECESSARY TO ENTER OR WIN THE 2010 JAGER FOR LIFE SWEEPSTAKES (“Sweepstakes”). Only legal residents of the contiguous United States who are twenty-one (21) years of age and older are eligible to enter the Competition (excluding residents of California, Tennessee and Washington). By entering this Sweepstakes, you are affirming that you are twenty-one (21) years of age or older. This Competition is void in Alaska, California, Hawaii, Tennessee, Washington and wherever else prohibited by law. Officers, employees and representatives of Sidney Frank Importing Co., Inc. (“Sponsor”), All State Promotions, Inc., Tap Machine Inc., Mast Jägermeister AG, beverage alcohol licensees, suppliers, distributors or retailers, their affiliates and subsidiaries, advertising or promotion agencies, or any other persons or entities directly associated with this Sweepstakes, and immediate family members and/or members of the same household as such persons, are not eligible to enter this Sweepstakes.

2) To Enter: To enter this Sweepstakes, go to www.jagerforlife.com to reach the official entry form. There are two (2) methods to win this Sweepstakes covered by these Official Rules: (i) entry by submitting all required information through the official website, and (ii) paper entry form, which is available via mail in request to the Sponsor at the address listed in Section 9 below. Paper entries must be mailed to the address of the Sponsor as indicated on the paper entry form. No purchase or use of wireless service necessary to enter or to win. Website and paper entries have the same chance of winning. The Sweepstakes begins at 12:00 PM EST, August 27, 2010 and ends at 12:00 PM EST, December 31, 2010. The Sweepstakes is open only to legal residents of the United States who are 21 years of age or older. Void where prohibited. Entrants will be required to provide their date of birth. Limit one Sweepstakes play/prize per person. Multiple entries will not be eligible. All entries become the exclusive property of Sponsor and will not be acknowledged.

3) Winner Selection: Three (3) Grand Prize Winners (“Winner(s)”) will be selected in a random drawing and will be notified by announcement, email or telephone by the Sponsor no later than January 14, 2011 from all eligible entries received from both entry methods combined. One (1) Winner per Tattoo Artist (as defined in Section 4 below) will be selected. If a Winner cannot be contacted, an alternate winner will be selected at Sponsor’s sole discretion. If a Winner decides to decline acceptance of the Grand Prize, an alternate Winner will be randomly chosen in the sole discretion of the Sponsor. The drawing will be conducted at a location to be determined in the sole discretion of the Sponsor. Odds of winning depend upon the number of eligible entries received. The Grand Prize (as defined in Section 4 below) is non-transferable and non-redeemable for cash, and may not be substituted except by Sponsor in its sole discretion. Subject to availability. By entering the Sweepstakes, Entrants acknowledge that the Grand Prize awarded, as with any tattoo, may be dangerous and that personal injury may result from acceptance of the Grand Prize. Entrants further acknowledge that the Grand Prize will not be administered by Sidney Frank Importing Co., Inc., Mast Jägermeister AG, All State Promotions, Inc., or Tap Machine Inc.

4) Grand Prize: Three (3) Grand Prizes (each, a “Grand Prize”) will be awarded, each consisting of a three (3) hour tattoo session (“Tattoo Session”) with one of the following tattoo artists: Mario Barth, Ruth Adriano Pineda p/k/a “Ruthless”, or Josh Lord (each, a “Tattoo Artist”), or any replacement Tattoo Artist, to be selected in the sole discretion of Sponsor. At the Tattoo Session, each Grand Prize Winner will receive one (1) Jägermeister inspired tattoo (“Jager Tattoo), designed by that Grand Prize Winner’s designated Tattoo Artist (all Winners can win only one Grand Prize with one of the Tattoo Artists). Grand Prize will also consist of round trip coach airfare for one (1) from a U.S. airport to be chosen by Sponsor, depending on the residence of the Winner, to a location in the continental U.S. where the Grand Prize Winner will receive the Jager Tattoo (such location to based on Tattoo Artists availability and location and to be selected in the sole discretion of Sponsor), hotel accommodations (one room, single or double occupancy) for one (1) night in a hotel chosen by Sponsor, and ground transportation to and from the airport. All other expenses are the responsibility of Winner. Approximate retail value of each Grand Prize is $1,570. After each Winner is selected, each Winner will coordinate a date to travel to the location where they will receive the Jager Tattoo. Each Winner must receive the Jager Tattoo no later than June 30, 2011, unless such date is extended in the sole discretion of the Sponsor. Beverage alcohol is not included in any prize. Prizes are non-transferable and non-redeemable for cash, and may not be substituted except by Sponsor in its sole discretion.

5) General Conditions: All federal, state and local laws and regulations are applicable. All taxes and fees, if any, are the sole responsibility of Winner. Entry and/or acceptance of Grand Prize constitutes permission for the Sponsor and their agencies to use the Winner's name, address (city and state only) and/or likeness for advertising and trade purposes without further compensation, worldwide and in perpetuity, in any and all forms of media, now known and hereafter devised, including without limitation on-line, unless prohibited by law. The Winner will be required to execute an Affidavit of Eligibility, a Liability Release and a Publicity Release ("Affidavit/Release") which must be returned within the time period specified by Sponsor. Non-compliance will result in disqualification. The Affidavit/Release will contain an acknowledgement by Winner that the Grand Prize awarded, as with any tattoo, may be dangerous and that personal injury, including death, may result from acceptance of the Grand Prize and a full release of all parties as more fully described in Section 7 below. Failure to sign and return the Affidavit/Release or to comply with any term or condition of these Official Rules may result in a Winner’s disqualification, the forfeiture of his or her interest in the prize, and the award of the prize to a substitute winner. Persons traveling as guest of the Winner, if any, must be twenty-one (21) years of age or older and must also sign any affidavit or release that Sponsor may require. Return of Affidavit/Release as undeliverable may result in disqualification. All entrants agree to comply with these Official Rules. All interpretations of these Official Rules and decisions by Sponsor are final. Any attempt by a person to deliberately undermine the legitimate operation of this Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The New York Courts (state and federal) shall have sole jurisdiction of any controversies regarding this Sweepstakes and the laws of the State of New York shall govern the Sweepstakes. Each entrant waives any and all objections to jurisdiction and venue in those courts and hereby submits to the jurisdiction of those courts. The Sponsor, at its sole discretion, reserves the right to cancel, suspend, alter or terminate this Sweepstakes for any reason at any time without liability. If the Sweepstakes is terminated prior to the participation of all eligible participants, Sponsor reserves the right to award the Grand Prize based on the participants up to that point or not award the Grand Prize at its sole discretion.

6) Construction: The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any such provision is determined to be invalid or otherwise unenforceable, these rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein

7) Disclaimers: Entrants, by participating in this Sweepstakes, agree to release and hold harmless Sidney Frank Importing Co., Inc., All State Promotions, Inc., Tap Machine Inc., Mast Jägermeister AG, Mario Barth, Ruth Adriano Pineda p/k/a “Ruthless”, Josh Lord their respective affiliates and subsidiaries, distributors, retailers and associated entities, from any and all injury, losses, damages, liability, claims and actions of any kind resulting from acceptance, possession, receipt, ownership, use or misuse of a prize, participation in this Sweepstakes, or any combination thereof including liability for personal injury and death. Except where prohibited, entrants waive all rights and remedies at law or in equity for any claim they may have relating to this Sweepstakes. Sponsor and all related parties make no warranty, either express or implied, regarding the use or enjoyment of any prize.

8) Winners List/Official Rules: To obtain a copy of the Winner list or these Official Rules, send a self-addressed, stamped envelope within sixty (60) days following the end of the Entry Period to Sponsor at the below address.

9) Sponsor: Sidney Frank Importing Co., Inc., 20 Cedar Street, Suite 203, New Rochelle, NY 10801, attn: 2010 “Jäger For Life” Sweepstakes. This Sweepstakes is not sponsored by or affiliated with any venue, concessionaire or retail beverage alcohol licensee.